In 2018, the State of California legislated Calbright College into existence as the first statewide, fully online community college, allocating to it $80 million for initial build and $15 million annually for seven years to operate. Finally, working adults across the golden state with no time for a traditional college campus could dream of earning a nonprofit, state-supported, accredited college degree.
Design question
Calbright was designed from the start as a self-paced, competency-based alternative to traditional college. But how could such a dramatically different institution survive within a statewide education system founded on completely antithetical funding and credentialing models?
Design response
Soon after its founding, COVID-19, ubiquitous remote work, and statewide budget retrenchment changed everything. The college had no choice but to respond quickly to a massive and urgent workforce need. The design team embedded with Calbright staff, reporting directly to the CEO, to establish a unique business thesis, learner assessment approach, credentialing theory, policy library, and competency-based learning strategy—then operationalized these within the relevant departments internally. Working for over a year under a generous grant from the ECMC Foundation in Los Angeles, the team delivered a complete enterprise and product strategy that has set the college on its course for changing the lives of undervalued and overlooked people across California and beyond.