Fraîche Design Thinking is a creative consultancy. We specialize in corporate strategy, product innovation, brand expression, and architectural design.
Fraîche exists to make contributing to these mass transitions more doable for more people. Rooted in deep design research, we help ambitious ideas move from invention to convention by making the right thing not just obvious but inevitable.
It doesn't occur to most people that everything is designed. — Bill Moggridge
Whatever you decide to do, remember to keep it simple, keep it fresh. — John Baldessari
Nothing will work unless you do. — Maya Angelou
Everything in moderation, including moderation. — Oscar Wilde
Clutter and confusion are failures of design, not attributes of information. — Edward Tufte
I take it as an elemental truth of life that words matter. — Krista Tippett
Perhaps home is not a place but simply an irrevocable condition. — James Baldwin
Take your pleasure seriously. — Charles Eames
I find social media to be a soul-sucking void of meaningless affirmation. — Wednesday Addams
We don't have the luxury of cynicism. Cynicism is for other people. — Bruce Mau
Do not go gentle into that good night. Rage, rage against the dying of the light. — Dylan Thomas
The habits of a vigorous mind are formed in contending with difficulties. — Abigail Adams
Conventional opinion is the ruin of our souls. — Rumi
Don't try to be original. Just try to be good. — Paul Rand
Our lives begin to end the day we become silent about things that matter. — Martin Luther King Jr.
You're only given one little spark of madness. You mustn't lose it. — Robin Williams
In nature, there is no such thing as waste. — David Suzuki
The way we do anything is the way we do everything. — Rick Rubin
The design process doesn't really have a beginning or an end. — Matej Latin
Let me keep my distance, always, from those who think they have the answers. — Mary Oliver
Why not market caution? Why not market sacred? — Sylvia Earle
Surprise is golden. Randomness is lobster. — Bill Murray
Critical thinking without hope is cynicism, but hope without critical thinking is naïveté. — Maria Popova
It's best not to be too moral. You cheat yourself out of too much life. — Maude Chardin
A concept is a brick. It can be used to build a courthouse of reason. Or it can be thrown through the window. — Gilles Deleuze
Rightsize the rigor. — Melinda Gates
Transform yourself to transform the world. — Grace Lee Boggs
We know more than we can tell. — Michael Polanyi
Any scene which does not both advance the plot and stand alone dramatically is either superfluous or incorrectly written. — David Mamet
Don't place too much trust in experts — Jenny Holzer
We write to taste life twice, in the moment and in retrospect. — Anaïs Nin
We are all apprentices in a craft where no one ever becomes a master. — Ernest Hemingway
Never let the truth get in the way of a good story. — Mark Twain
An educated mind is able to entertain a thought without accepting it. — Aristotle
There is a crack, a crack in everything / That's how the light gets in. — Leonard Cohen
Normality is a paved road: It's comfortable to walk, but no flowers grow on it. — Vincent van Gogh
Loneliness in an age of abundant connection is our culture's tragic curse. — Brian Collins
History doesn’t just happen in the past. — Jill Burke
Design is applied ethics. Because design is fundamentally intention. — Erika Hall
Empathy is not a department. — Samantha Zucker
If you cannot learn to love real art, at least learn to hate sham art and reject it. — William Morris
The best way to accomplish serious design is to be totally and completely unqualified for the job. — Paula Scher
Design, if it is to be ecologically responsible and socially responsive, must be revolutionary and radical. — Victor Papanek
Between modernizing and ecologizing, one must choose. — Bruno Latour
Ill fares the race which fails to salute the arts with the reverence and delight which are their due. — Winston Churchill
If I was paid for the hours I spend worrying, I would be a trillionaire. — Damian Bradfield
Research is to see what everybody else has seen, and to think what nobody else has thought. — Albert Szent-Gyorgyi
Simplicity is the ultimate sophistication. — Leonardo Da Vinci
Ambition is actually curiosity and humility mixed with confidence. — Andy Pearson
My friends call me the 'creative one.' — Hannah Townsend
Consciousness begins when brains acquire the power, the simple power I must add, of telling a story. — Antonio Damasio
Can't we give ourselves one more chance? — Queen & David Bowie
Modernity means understanding how society is changing. — Deyan Sudjic
You manage to understand something along the way, if only it is how little you understood back then. — James Caig
Design is a way to move past hunch-based decision-making. — Nathan Shedroff & Jorge Arango
Chaos is merely order waiting to be deciphered. — José Saramago
A.I. is putting the skills of the best of us into the hands of the worst of us. — Johan Cedmar-Brandstedt
Think before you speak. Read before you think. — Fran Lebowitz
A creative company empowers making at a strategic and conceptual level. — Jon Kolko
Designers are responsible for maintaining generative conversations. — Hugh Dubberly
Sometimes a difference in scale is itself a difference in principle. — Benedict Evans
Who gives a fuck about an Oxford comma? — Vampire Weekend
Post-its are a great technology for micro thinking becoming macro thinking. Are they overused as a meme? Absolutely. — Sandy Speicher
Don’t get ready, get started. — David & Tom Kelley
Local cultures can be seen as social technologies adapted to their ecological niche. — Spencer Scott
Like all good fruit, the balance of life is in the ripe and the ruin. — alt-J
The arts are not a way to make a living. They are a very human way of making life bearable. — Kurt Vonnegut
As long as art stands aside from the problems of life it will only interest a very few people. — Bruno Munari
The single biggest problem in communication is the illusion that it has taken place. — George Bernard Shaw
The only transformation that interests me is a total transformation—however minute. — Susan Sontag
It's no measure of health to be well adjusted to a profoundly sick society. — Jiddu Krishnamurti
If we don't feed ourselves with poetry, we die. — Ryoko Sekiguchi
Design is not a profession but an attitude. — László Moholy-Nagy
Do whatever you do intensely. — Robert Henri
I am in a state of permanent intellectual erection. — Salvador Dalí
Ecstasy takes practice. — Carmen Maria Machado
To live is to be willing to die over and over again. — Pema Chödrön
Feeling predicts intelligence. — Amiri Baraka
Our areas of work include economic justice, earth justice, social creativity, and all the places where the deepest technological ambitions intersect with the deepest human desire.
