The team at Fraîche is a pure distillation of California-inspired design and innovation, expertly adapted to the context of France.
is a multidisciplinary designer, writer, and strategist based in Paris. Practically speaking, she is a service, experience, venture, and systems designer; advanced financial modeler, information architect, interactive data visualizer; qualitative design researcher, writer, developmental editor, copyeditor; and a strong oral communicator with facilitation skills, performance sensibilities, and an ability to speak on stage.
Alexia is a multilingual finance professional with a strong appetite for numbers and data management. She has lived and worked in several countries, operated in various industries, and moved through a range of functional roles and positions. She thrives in challenging environments, identifies as result-oriented, and deeply believes that the most successful, thriving companies of tomorrow are those that weave restorative, sustainable climate practices directly into the heart of the business model—natively regenerative from the start.
Jeremy is an architect and design manager with a passion for creating beautiful spaces that enrich the users' experience and design processes that satisfy the client. Jeremy has deep experience in workplace interiors and technical design with an emphasis on drawing details and bringing multi-stakeholder teams together. He brings a client-focused approach as organizations large and small navigate complex projects from conception to construction to completion.
Diana is a London-based organizational-change manager with extensive experience leading large-scale digital and organizational transformations within complex global organizations. Her expertise lies in stakeholder engagement and enabling cross-functional collaboration to successfully deliver strategic organizational design and change initiatives.
At Fraîche, we are fundamentally unafraid to surface the unexpected. Design and innovation are disciplines of creation, and Fraîche never hesitates to create new knowledge, meaning, and truth, rooted deeply and directly in human-centered evidence. Our work is unabashedly beautiful, evoking harmony and a sense of coming home, both sensorially and intellectually. Clients benefit from professional work that is defensible before myriad audiences, easy to share, reflective of top-of-mind challenges, and irresistibly implementable. We believe even the most complex ambitions can be translated into relatable, compelling solutions with global resonance.
Clients can expect to feel a sense of clarity when they work with Fraîche. We demonstrate how user research and insights ladder up to design and innovation. The work feels evidence-based rather than opinion-based, while still feeling fresh and inspired. Clients can shed feelings of apprehension because they are able to step into the work gradually and learn along the way. Fraîche prepares clients to discuss the work internally, an often overlooked aspect of change. The work from Fraîche is difficult to criticize, which helps clients feel confident—before, during, and after engagement.
Fraîche is part of the global movement for an inclusive, equitable, and regenerative economic system. Our B Corp certification, first obtained in 2025, indicates that we meet high standards of social and environmental impact. We are committed to accountability, transparency, and continuous improvement.